39
numbing spray
Skip itPrices mostly outside the sweet spot ($4.23–$11.62) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£320K£320K/yr · 416K searches
Review moat
Okay2,126.2avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.82avg listing price — sweet spot $15–$100
Growth
Bad-31.0%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£4.23–£11.62cheapest to priciest tracked listing — scored on the share inside $15–$100