50
numbing cream
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Market size
Great£903K£903K/yr · 932K searches
Price range
Good£2.96–£27.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,889avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.59avg listing price — sweet spot $15–$100
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf