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nmn
Launch itA $1.1M/yr market growing +2.0% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great225.83avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.21avg listing price — sweet spot $15–$100
Price range
Great£10.68–£37.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great£1.1M£1.1M/yr · 1.1M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.0%90-day search growth — must beat 0% to launch