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nitty gritty
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,380.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.80avg listing price — sweet spot $15–$100
Market size
Okay£132K£132K/yr · 71K searches
Price range
Okay£5.20–£18.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand