47
nit treatment
Skip itPrices mostly outside the sweet spot ($1.79–$13.32) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Market size
Great£979K£979K/yr · 664K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,272.85avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.71avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Price range
Bad£1.79–£13.32cheapest to priciest tracked listing — scored on the share inside $15–$100