43
nit shampoo
Skip itPrices mostly outside the sweet spot ($1.44–$15.73) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Market size
Good£370K£370K/yr · 216K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,524.62avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.75avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£1.44–£15.73cheapest to priciest tracked listing — scored on the share inside $15–$100