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nicotine lozenges
Worth a lookShows searches that convert (28.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible28.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.6M£1.6M/yr · 429K searches
Review moat
Good874.13avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.33avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay£7.54–£19.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand