44
niacinamide toothpaste
Skip itSoft demand (-47.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,548.68avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.73avg listing price — sweet spot $15–$100
Price range
Bad£2.91–£18.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£48K£48K/yr · 83K searches
Growth
Bad-47.0%90-day search growth — must beat 0% to launch