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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 7Growth 54Conversion 36Competition 37Returns 98Price range 87Avg price 95Brand share 0Review moat 89Quality gap 63

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible£24.98

avg listing price — sweet spot $15–$100

Review moat

Great228.81

avg incumbent reviews — the moat a new listing must climb

Price range

Great£12.14–£40.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+25.6%

90-day search growth — must beat 0% to launch

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad£27K

£27K/yr · 37K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand