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neo g knee support
Skip itSoft demand (-67.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.02avg listing price — sweet spot $15–$100
Review moat
Bad4,879.8avg incumbent reviews — the moat a new listing must climb
Price range
Bad£7.13–£16.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£63K£63K/yr · 126K searches
Growth
Bad-67.8%90-day search growth — must beat 0% to launch