70
neck cooler
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Good535.77avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.29avg listing price — sweet spot $15–$100
Price range
Okay£3.12–£21.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£70K£70K/yr · 268K searches