48
nano toothbrush
Skip itSoft demand (-62.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,091.77avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay£115K£115K/yr · 184K searches
Avg price
Bad£4.68avg listing price — sweet spot $15–$100
Growth
Bad-62.0%90-day search growth — must beat 0% to launch
Price range
Bad£2.89–£9.82cheapest to priciest tracked listing — scored on the share inside $15–$100