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myo-inositol
Worth a lookShows low returns (0.1%), but soft demand (-7.8% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Review moat
Good812avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.35avg listing price — sweet spot $15–$100
Market size
Good£329K£329K/yr · 361K searches
Price range
Okay£4.88–£24.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier