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multivitamin with iron
Skip itPrices mostly outside the sweet spot ($4.99–$14.67) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,539.13avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.12avg listing price — sweet spot $15–$100
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Market size
Bad£63K£63K/yr · 62K searches
Price range
Bad£4.99–£14.67cheapest to priciest tracked listing — scored on the share inside $15–$100