50
multivitamin tablets for men
Worth a lookShows low returns (0.1%), but soft demand (-21.8% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.80–£24.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.54avg listing price — sweet spot $15–$100
Review moat
Bad4,970.47avg incumbent reviews — the moat a new listing must climb
Market size
Bad£59K£59K/yr · 70K searches
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand