57
mullein leaf
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good828.9avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good£437K£437K/yr · 316K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.63avg listing price — sweet spot $15–$100
Price range
Bad£6.68–£16.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.6%90-day search growth — must beat 0% to launch