48
msn
Skip itSoft demand (-3.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.04avg listing price — sweet spot $15–$100
Review moat
Okay1,653.21avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.11–£19.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£94K£94K/yr · 98K searches
Growth
Bad-3.0%90-day search growth — must beat 0% to launch