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mouthwash for gum disease
Skip itPrices mostly outside the sweet spot ($1.89–$8.92) — this niche doesn't clear our bar today.
Conversion
Incredible24.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.1M£1.1M/yr · 1.0M searches
Review moat
Bad5,259.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
Avg price
Bad£4.42avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£1.89–£8.92cheapest to priciest tracked listing — scored on the share inside $15–$100