66
mouth tape
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great344.37avg incumbent reviews — the moat a new listing must climb
Brand share
Great55%top-5 brand share — no brand owns this niche
Market size
Good£820K£820K/yr · 1.0M searches
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Avg price
Bad£6.52avg listing price — sweet spot $15–$100
Price range
Bad£4.52–£8.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Out of Stock