60
mouth guard for teeth grinding
Worth a lookShows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Market size
Good£807K£807K/yr · 616K searches
Price range
Good£7.49–£26.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Good£12.38avg listing price — sweet spot $15–$100
Review moat
Okay2,339.89avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-21.9%90-day search growth — must beat 0% to launch