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moulded ear plugs
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.73avg listing price — sweet spot $15–$100
Price range
Okay£4.06–£23.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Market size
Bad£94K£94K/yr · 77K searches
Review moat
Bad7,604.2avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand