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mosquito repellent kids
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+236.8%90-day search growth — must beat 0% to launch
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,556.41avg incumbent reviews — the moat a new listing must climb
Market size
Bad£92K£92K/yr · 95K searches
Avg price
Bad£6.71avg listing price — sweet spot $15–$100
Price range
Bad£1.65–£12.24cheapest to priciest tracked listing — scored on the share inside $15–$100
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