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mooncup
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good£12.61avg listing price — sweet spot $15–$100
Price range
Okay£2.41–£21.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,828.06avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad£77K£77K/yr · 65K searches
Brand share
Bad100%top-5 brand share — brand-locked demand