40
moleskin
Skip itPrices mostly outside the sweet spot ($4.02–$14.95) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Market size
Good£305K£305K/yr · 473K searches
Review moat
Okay1,796.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.13avg listing price — sweet spot $15–$100
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£4.02–£14.95cheapest to priciest tracked listing — scored on the share inside $15–$100