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mobility scooters
Launch itA $1.9M/yr market growing +43.4% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible56.64avg incumbent reviews — the moat a new listing must climb
Market size
Great£1.9M£1.9M/yr · 1.0M searches
Competition
Great26%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+43.4%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad£684.31avg listing price — sweet spot $15–$100
Price range
Bad£350.94–£1789.99cheapest to priciest tracked listing — scored on the share inside $15–$100