62
miswak
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Growth
Great+90.6%90-day search growth — must beat 0% to launch
Review moat
Great389.29avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay£176K£176K/yr · 355K searches
Avg price
Bad£7.49avg listing price — sweet spot $15–$100
Price range
Bad£4.05–£10.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap