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migraine relief
Skip itSoft demand (-26.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Market size
Good£466K£466K/yr · 572K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay£1.61–£24.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad5,379.81avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.52avg listing price — sweet spot $15–$100
Growth
Bad-26.1%90-day search growth — must beat 0% to launch