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midge repellent
Worth a lookShows demand growing +476.7% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Growth
Incredible+476.7%90-day search growth — must beat 0% to launch
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£509K£509K/yr · 312K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,739.25avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£8.86avg listing price — sweet spot $15–$100
Competition
Bad90%top-5 click share — a locked-up shelf
Price range
Bad£4.77–£15.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Trending