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55

midge net

Worth a look

Shows demand growing +498.8% this quarter, but prices mostly outside the sweet spot ($4.01–$10.35) keeps it on the watch list.

Market size 21Growth 100Conversion 95Competition 20Returns 95Price range 0Avg price 16Brand share 38Review moat 63Quality gap 67

Growth

Incredible+498.8%

90-day search growth — must beat 0% to launch

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good972.3

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Bad£83K

£83K/yr · 120K searches

Competition

Bad76%

top-5 click share — a locked-up shelf

Avg price

Bad£5.76

avg listing price — sweet spot $15–$100

Price range

Bad£4.01–£10.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

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