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micropore tape
Worth a lookShows searches that convert (18.0% search→purchase), but prices mostly outside the sweet spot ($1.53–$10.20) keeps it on the watch list.
Conversion
Incredible18.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£611K£611K/yr · 720K searches
Review moat
Good1,008.69avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£4.71avg listing price — sweet spot $15–$100
Price range
Bad£1.53–£10.20cheapest to priciest tracked listing — scored on the share inside $15–$100