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microlax
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible25.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good790.67avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.41avg listing price — sweet spot $15–$100
Price range
Okay£10.74–£18.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£129K£129K/yr · 37K searches
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand