52
methylfolate
Worth a lookShows low returns (0.1%), but soft demand (-25.4% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Review moat
Good507.56avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.79–£32.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Avg price
Good£12.99avg listing price — sweet spot $15–$100
Market size
Okay£198K£198K/yr · 143K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-25.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier