42
mepore dressings
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Review moat
Good832.2avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Price range
Okay£2.64–£23.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£124K£124K/yr · 93K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.28avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand