40
menthol crystals for inhalation
Skip itSoft demand (-54.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Review moat
Good741.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay£150K£150K/yr · 143K searches
Avg price
Bad£6.29avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-54.0%90-day search growth — must beat 0% to launch
Price range
Bad£2.77–£8.35cheapest to priciest tracked listing — scored on the share inside $15–$100