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mental health journal
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Good1,450.13avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.79avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Price range
Bad£3.52–£17.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£32K£32K/yr · 116K searches
Signals Low Review Barrier