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mens health supplements
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Market size
Good£322K£322K/yr · 407K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,155.91avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.90avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.59–£14.84cheapest to priciest tracked listing — scored on the share inside $15–$100