47
massage tool
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.06–£30.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.28avg listing price — sweet spot $15–$100
Review moat
Okay1,547.7avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
Market size
Bad£32K£32K/yr · 112K searches