53
massage table
Worth a lookShows low returns (0.3%), but soft demand (-20.2% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great£76.35avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good845.73avg incumbent reviews — the moat a new listing must climb
Market size
Good£329K£329K/yr · 365K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay£16.58–£272.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals High Price