50
massage oils for date night
Worth a lookShows low returns (0.3%), but soft demand (-37.5% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£324K£324K/yr · 279K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.26avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.94–£20.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,131.18avg incumbent reviews — the moat a new listing must climb
Growth
Bad-37.5%90-day search growth — must beat 0% to launch