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massage oil
Worth a lookShows low returns (0.2%), but soft demand (-27.4% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Market size
Good£819K£819K/yr · 965K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.53avg listing price — sweet spot $15–$100
Review moat
Bad5,615.08avg incumbent reviews — the moat a new listing must climb
Price range
Bad£4.94–£16.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand