44
massage candle
Skip itSoft demand (-46.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great322.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Price range
Good£6.70–£32.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.25avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad£39K£39K/yr · 53K searches
Growth
Bad-46.0%90-day search growth — must beat 0% to launch