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49

magnesium powder

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Soft demand (-22.1% this quarter) — this niche doesn't clear our bar today.

Market size 18Growth 14Conversion 77Competition 59Returns 100Price range 48Avg price 41Brand share 44Review moat 40Quality gap 72

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£5.19–£24.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Avg price

Okay£10.92

avg listing price — sweet spot $15–$100

Review moat

Okay2,480

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£73K

£73K/yr · 88K searches

Growth

Bad-22.1%

90-day search growth — must beat 0% to launch