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macleans toothpaste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible25.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible44.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£8.84avg listing price — sweet spot $15–$100
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Market size
Bad£52K£52K/yr · 23K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.39–£14.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier