52
lycopene
Worth a lookShows low returns (0.1%), but soft demand (-17.3% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Review moat
Great231.5avg incumbent reviews — the moat a new listing must climb
Price range
Great£8.25–£49.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£17.51avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£85K£85K/yr · 41K searches
Growth
Bad-17.3%90-day search growth — must beat 0% to launch