61
lutein
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good739.8avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.82avg listing price — sweet spot $15–$100
Price range
Good£3.59–£27.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£257K£257K/yr · 202K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand