46
lunia shaver
Skip itSoft demand (-26.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.46avg listing price — sweet spot $15–$100
Price range
Good£4.52–£27.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,131.93avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad£95K£95K/yr · 98K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-26.0%90-day search growth — must beat 0% to launch
Signals Quality Gap