36
lubricating gel for women
Skip itPrices mostly outside the sweet spot ($2.91–$9.92) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad6,238.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Avg price
Bad£6.32avg listing price — sweet spot $15–$100
Market size
Bad£9K£9K/yr · 17K searches
Price range
Bad£2.91–£9.92cheapest to priciest tracked listing — scored on the share inside $15–$100