54
love egg
Worth a lookShows low returns (0.2%), but soft demand (-24.0% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Incredible70.82avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Avg price
Good£12.76avg listing price — sweet spot $15–$100
Price range
Good£7.29–£23.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£82K£82K/yr · 233K searches
Growth
Bad-24.0%90-day search growth — must beat 0% to launch