39
loop engage plus
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£26.04avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.42–£42.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+51.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad13,383avg incumbent reviews — the moat a new listing must climb
Competition
Bad92%top-5 click share — a locked-up shelf
Market size
Bad£16K£16K/yr · 36K searches
Brand share
Bad100%top-5 brand share — brand-locked demand