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liquid iron
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Market size
Great£1.4M£1.4M/yr · 543K searches
Avg price
Great£15.53avg listing price — sweet spot $15–$100
Price range
Good£5.26–£37.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,402.81avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand